What is Tamiya doing?

[Mikke]

This is interesting.. or NOT!

Is Tamiya actually going to do a motorized model, or does this mean engine detail? Click on autos, then 1/24 Tamiya...

Look at the first kit on the list!!

Doesn't the New Beetle have removable 'hood' ??

[flyonthewall]

Saw that the other day, i find it very strange that they have decided to do a motorized kit again after all these years??? I wonder what their sales and marketing department's reasons for this are?

[hirofkd]

Probably to appeal to their potential customers? Tamiya's race car and F1 kits are not selling well, so unless they do something to expand the plastic model market, there will be very few new tools, and tons of reissues and modified reissues like AMT and Revell.

[primera man]

.....But why do it to a VW
Be far better doing it with a really well selling car

[flyonthewall]

Originally posted by hirofkd
Probably to appeal to their potential customers? Tamiya's race car and F1 kits are not selling well, so unless they do something to expand the plastic model market, there will be very few new tools, and tons of reissues and modified reissues like AMT and Revell.

I find it hard to believe that their F1 and race kits are not ggod seller's as these usually represent their best kits. I certainly would have thought that they must have sold bucket loads of their recent F1 kits - Mclaren/Ferrari's???

Hiroaki - what has been selling well for Tamiya, Fujimi and Aoshima? It would be interesting to know?

.....But why do it to a VW

My guess that its a car that would appeal to the younger generation - the same market that a motorized car model would appeal to.
Or maybe its because that is the only kit they do that is easily adapted to one with a motor???

[daggerlee]

My guess would be that tuner cars are selling well - stuff like Fujimi's Veilside, Aoshima's VIP series, cars with big wheels, loud bodykits and big chrome tips.