This is a pretty bold move... I wonder if this will hold true or if people will be put off by the time limitations?
I remember the Subaru price guarantee was a JOKE... their promised trade-in price on my Forester was UNDER KBB!!!! Like I was going to get myself back into a monthly car payment with a horrible trade-in value.
Plus, I remember having a "price lock guarantee" on gas from BP during the Katrina disaster, and that lasted less than 12 hours...