MISCHIEF.tv RELEASES MISCHIEF 7: JOYRIDE

[igor@af]

www.Mischief.tv
FOR IMMEDIATE RELEASE

MISCHIEF.tv RELEASES MISCHIEF 7: JOYRIDE

The Best-Selling Automotive DVD Series is Back With its Latest and Most Daring Installment


WASHINGTON, DC—March 15, 2009—Mischief.tv recently announced the newest addition to the Mischief DVD series, Mischief 7: JoyRide—an automotive journey that documents the twists
and turns, and risks and thrills of rallying across the country. It features the JoyRide Rally, similar
to the famed Cannonball Run, which documents the Mischief crew’s trip from Santa Monica, CA
to New Orleans, LA.

Mischief 7: Joyride, filmed in high-definition, captures exclusive, new footage of real life drivers
reaching speeds up to 200 miles per hour, the industry’s latest and hottest exotic cars, the
craziest stunts, and, as expected in any Mischief-made movie, some of the world’s fastest and
boldest car rallies. In the JoyRide rally, the Mischief crew participates with its Porsche 996 and
Lamborghini Murcielago.

“We catch it all,” recounts Mischief series’ producer and creator, Dustin Worles. “It’s as if the
viewer is strapped in the passenger seat of the world’s fastest cars. We include all the drama
behind rally racing including arrests, police chases, cars being impounded—and are sure to
feature a cast of eccentric characters along the way from ‘trust fund babies’ to a German prince to
a famous television producer.”

Mischief.tv also captured the industry’s most wanted cars leaving the premier automotive
specialty products trade event, the SEMA show, in Las Vegas; traveled south to Florida to
document the Palm Beach Supercar Weekend and the exclusive Ferrari gathering, the Cavallino
Classic Concorso d’Eleganza; and recorded the world’s largest one-day car event, the Woodward
Dream Cruise in Detroit, MI. Not wanting to miss the ultimate car stunts and skits that its
viewership relies on, Mischief 7: Joyride features three “Reckless” chapters filmed all over the
country.

Since 2002 the best-selling Mischief series have taken viewers worldwide, capturing the real life
extremes of automotive rallying. While its target demographics are men aged 16-35, Mischief.tv
has enjoyed broad appeal to all ages and demographics since its inception.

"This new movie will open a lot of doors for the Mischief brand", commented Worles. "We will
begin discussing the Mischief series with different television networks who might be interested in
seeing more of the crew’s antics. The next step for the series is a reality-based TV show."

Mischief 7: JoyRide can be purchased at Mischief.tv or on Amazon.com. Available in Blu-ray in
spring 2009.

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About Mischief.tv
With over one million copies sold worldwide, Mischief.tv continues to make a name for itself as
the leading producer of real life speed-loving, stunt-infused authentic rally films. The Mischief
series was created in 2002 by Dustin Worles. It has been featured on Dateline NBC, as well as
other national networks including CMT, FOX, MTV and MTV2. Previously released installments
were distributed by the Warner Music Group. For more information on the Mischief series and
Mischief.tv brand, visit www.Mischief.tv.

Movie Trailer 1

Movie Trailer 2