Ford research project

[ibm4810]

Hi, we are the students who are doing the research project about "how brand loyalty affects consumer's purchasing automobile". I heard that you guys are the ford users so I would like to ask you guys to help us fill this questionaire
Thank you for your cooperation


PART-I
Have you ever owned a Ford car or do you currently own a Ford car?
o Yes o No
If you never owned Ford car, please specific which brand you owned
_______________________________

Part-II (fill the number between 1-5)
1) Brand Image 5 4 3 2 1
Strongly Agree   Strongly Disagree
1.1) Ford cars have a well established brand image. (______)
1.2) Owning a Ford car with a strong brand image enhances my personality. (______)
1.3) The ideas associated with the Ford brand are similar to my self-image. (______)
2) Product Features 5 4 3 2 1
Strongly Agree   Strongly Disagree
2.1) Product Design:
I think the beauty and attractiveness of exterior design of Ford car is important when I decide to buy a new car. (______)
2.2) Product Luxury:
I think Ford cars look luxurious. (______)
2.3) Product Safety:
2.3.a) The equipment for preventive safety (increase driver ability to avoid an accident) such as anti-lock brakes of Ford car, is important for me when I am considering to buy a new car (______)
2.3.b) The equipment for crisis safety (protection against injury or death) such as front/side airbags, safety belt of Ford car, is important for me when I am considering buying a new car (______)
3) Product Quality
3.1) Lifetime Quality
3.1a) Operational life usage of Ford car under natural condition is one factor I consider when buying a new car. (______)
3.1b) Operational life usage of Ford car under stressful condition such as driving during heavy rain on rugged roads is one factor that I consider when buying a new car. (______)
3.2) Performance Quality
5 4 3 2 1
Strongly Agree   Strongly Disagree
3.2.a) Acceleration of Ford car is one important factor that I consider when buying a new car. (______)
3.2.b) Maximum speed of Ford car is one important factor that I consider when you are buying a new car. (______)
3.2.c) Driving system of Ford car is one important factor that I consider when you are buying a new car. (______)
3.2.d) Horsepower of Ford car is one important factor that you consider when I are buying a new car. (______)
4) Brand Reputation
4.1) Ford brand has reputation for being good. (______)
4.2) Ford brand has reputation for reliable (______)
4.3) Other people told me Ford brand is good. (______)
4.4) Other people told me Ford brand is reliable. (______)
4.5) Ford brand is reputed to perform well.(______)
4.6) I have not heard negative comment about Ford brand.(______)



5) Brand Loyalty 5 4 3 2 1
Strongly Agree   Strongly Disagree
5.1) Customer Trust in Brand
5.1a) I trust Ford brand. (______)
5.1b) I feel that I can trust Ford brand definitely.(______)
5.2) Brand Loyalty (______)
5.2a) I intend to buy Ford car.(______)
5.2b) Even another brand price us more competitive, I still generally purchase Ford car. (______)
5.2c) If someone make a negative comment about Ford brand, I would defend it.(______)
5.2d) I would recommend Ford brand to someone who cannot decide which brand to buy in this product class.(______)
5.2e) I often tell my friends how good this brand is.(______)







Part III : Personal Data:
1. What is your nationality?
o Thai o American

2. What is your gender?
o Male o Female

3. How old are you?
o Lower than 20 years old o 20-30 years old.
o 31-40 years old o 41-50 years old.
o 51-60 years old o 61 or above

4. Status
o Single o Married
o Divorced o Others________________
5. What is your monthly salary?
o 0-10,000 Baht o 10,001-20,000 Baht
o 20,001-30,000 Baht o 30,001-40,000 Baht
o 40,001-50,000 Baht o Over 50,000 Baht


6. What is your educational background?
o Lower than High School o High School/College
o Bachelor Degree o Master Degree
o Doctoral Degree o Others________________

[mightymouse466]

PART-I
Have you ever owned a Ford car or do you currently own a Ford car?
X Yes o No
If you never owned Ford car, please specific which brand you owned
_______________________________

Part-II (fill the number between 1-5)
1) Brand Image 5 4 3 2 1
Strongly Agree   Strongly Disagree
1.1) Ford cars have a well established brand image. (__5____)
1.2) Owning a Ford car with a strong brand image enhances my personality. (___3___)
1.3) The ideas associated with the Ford brand are similar to my self-image. (___3___)
2) Product Features 5 4 3 2 1
Strongly Agree   Strongly Disagree
2.1) Product Design:
I think the beauty and attractiveness of exterior design of Ford car is important when I decide to buy a new car. (___2___)
2.2) Product Luxury:
I think Ford cars look luxurious. (___3___)
2.3) Product Safety:
2.3.a) The equipment for preventive safety (increase driver ability to avoid an accident) such as anti-lock brakes of Ford car, is important for me when I am considering to buy a new car (___2___)
2.3.b) The equipment for crisis safety (protection against injury or death) such as front/side airbags, safety belt of Ford car, is important for me when I am considering buying a new car (___2___)
3) Product Quality
3.1) Lifetime Quality
3.1a) Operational life usage of Ford car under natural condition is one factor I consider when buying a new car. (__5____)
3.1b) Operational life usage of Ford car under stressful condition such as driving during heavy rain on rugged roads is one factor that I consider when buying a new car. (____5__)
3.2) Performance Quality
5 4 3 2 1
Strongly Agree   Strongly Disagree
3.2.a) Acceleration of Ford car is one important factor that I consider when buying a new car. (___5___)
3.2.b) Maximum speed of Ford car is one important factor that I consider when you are buying a new car. (___5___)
3.2.c) Driving system of Ford car is one important factor that I consider when you are buying a new car. (___5___)
3.2.d) Horsepower of Ford car is one important factor that you consider when I are buying a new car. (___5___)
4) Brand Reputation
4.1) Ford brand has reputation for being good. (___5___)
4.2) Ford brand has reputation for reliable (___5___)
4.3) Other people told me Ford brand is good. (___1___)
4.4) Other people told me Ford brand is reliable. (___1___)
4.5) Ford brand is reputed to perform well.(___5___)
4.6) I have not heard negative comment about Ford brand.(___1___)