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Please send reply to [email protected]. Thank you.
Hi, my name is Chuck Lee. I am enrolled in the Business Research & Communications MBA class at California State University, Hayward. This questionnaire will be only for my class project. All the information will be confidential. Thank you. Please check "„©" the best answer for each of the following questions. 1. What made you buy your SUV? „C1 My truck looks great. „C2 I feel safer driving a bigger vehicle. „C3 With so much horsepower, I can tow anything I want. „C4 My truck has enough room for seven people. „C5 I can go off-road with my truck. „C6. Other, specific______________________________ 2. Base on your answer for previous question. How satisfy are you with SUV now? (Rate your satisfaction on scale 1 to 6 with 1 means least satisfy and 6 means most satisfy.) „C1 1 „C2 2 „C3 3 „C4 4 „C5 5 „C6 6 3. If you were a SUV salesperson, how would you sell it? „C1 The truck looks great. „C2 You will feel safer driving a bigger vehicle. „C3 With so much horsepower, you can tow anything you want. „C4 The truck has enough room for seven people. „C5 You can go off-road with the truck. „C6. Other, specific______________________________ 4. If you were a SUV salesperson, who is your target customer? „C1 Student „C2 Blue collar worker „C3 Office employee „C4 Family parents „C5 Old people „C6. Other, specific______________________________ 5. How often do you go off-road with your SUV? „C1 At least once a month „C2 At least once every 3 months „C3 At least once every 6 months „C4 At least once every year „C5 Never 6. How often do you tow something with your SUV? „C1 At least once a month „C2 At least once every 3 months „C3 At least once every 6 months „C4 At least once every year „C5 never 7. How many people travel with you on average in your SUV? „C1 No one else, just myself „C2 One person „C3 Two people „C4 Three people „C5 Four or more people 8. How many accidents have you had in your SUV? „C1 None „C2 One „C3 Two „C4 Three „C5 Four or more 9. If you answered one or more in the previous question, then how much totally did it cost to fix your SUV plus any payment to the other party? „C1 $1000 „C2 $2000 „C3 $3000 „C4 $4000 „C5 $5000 or more 10. Would you recommend your SUV to others? „C1 Yes „C2 No Why? 11. Many people think SUV are not safe for the driver and other driver sharing the road, do you agree? „C1 Yes „C2 No Why? 12. How old are you? „C1 Under 20 „C2 20s „C3 30s „C4 40s „C5 50 and over 13.What is your gender? „C1 Male „C2 Female 14. What is the highest education level you have attended? „C1 High School Graduate „C2 Some College „C3 College Graduate „C4 Post Graduate „C5 Other, specific___________________ 15. What is your Marital Status? „C1 Single/Never married „C2 Married „C3 Divorced „C4 Widowed |
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