I need your help!!

[sandrine67411]

Hello everybody,


I need your help!
I am a French student and I am currently working on an automotive project. In fact, I am working on a new concept around the gearshift. But I want for my project realistic point of view that is why I wrote a market survey. I know that my survey is a bit long but you will only take few minutes to fill it.
You can send it to me to my email address [email protected] or post it on the forum.

Thank you in advance for your help!!

Sandrine

Market survey

Questions

1- Have you got a car?

□ Yes □ No

2- What sort of vehicle do you have?

□ Mini (Smart, Ford Ka, Peugeot 107)
□ Small (Mini, Mercedes Benz class A, Peugeot 206)
□ Compact (Renault Mégane, VW Golf, Opel Astra)
□ Medium (BMW série 3, série 5, Mercedes Benz Class C, Class E, Peugeot 406, Audi A4, A6)
□ Luxury (Audi A8, BMW série 7, Class S)

□ specify: ………………………

3- What sort of transmission technologies do you have?

□ Manual transmission
□ Automatic transmission
□ Automated manual transmission
□ Dual clutch transmission


Transmission technologies

4- Would you like to change your gearbox?

□ Yes □ No

5- If not, why?

□ Useless

□ No knowledge around the new types of transmissions

□ Too expensive

□ Satisfied with my current gearbox






6- If yes, for which type of transmissions?

□ Manual transmission
□ Automatic transmission
□ Automated manual transmission
□ Dual clutch transmission


7- Would you like to try the following gearboxes?


Automatic transmissions □ Yes □ No
Automated manual transmission □ Yes □ No
Dual clutch transmission □ Yes □ No



Steering wheel control



8- Have you ever heard about steering wheel control (Such as Selespeed, Paddle)?

□ Yes □ No (If not, go to question N°14)


9- Have you ever driven with Selespeed (steering wheel control)?

□ Yes □ No


10- If yes, are you satisfied?

□ Totally satisfied □ Satisfied □ Unsatisfied □ Totally unsatisfied


11- Where did you find this technology (specifiy the brand)?

□ Ferrari
□ Alfa Romeo
□ Fiat
□ Mercedes
□ Renault
□ BMW
□ Aston Martin
□ Maserati
□ VW
□ Audi
□ Opel
□ PSA
□ Ford
□ Seat

12- Would you please classify your motivations for this type of technology from 1 to 5 (1 is your first motivation and 5 your last motivation)

a. Innovative :

b. Easy to use :

c. Playful :

d. No use of gearshift :

e. Sport driving feelings :


13- Would you please classify your obstacles for this type of technology from 1 to 5 (1 is your main obstacle and 5 the less important one)

a. Too futurist

b. Difficult to use

c. Not handy

d. Bad location

e. Less feelings


Concept car

14- Have you ever heard about « concept car » ?

□ Yes □ No (If not, go to question N°20)


15- If yes, where have you seen them?

□ Car show
□ Show room
□ TV
□ Internet
□ Others : specify……………..


16- If yes, do you pay attention to concept car interiors?

□ Yes □ No


17- When you see innovations on a concept car, will they have any incidence on your future purchase?

□ Yes □ No


18- If yes, why are you interested in « concept cars »?

□ Because they show the new trends
□ Because it makes you dreaming
□ Because it shows that the automotive industry develops innovations


19- If not, why are you not interested in?

□ Not realistic
□ Never launched
□ Only showed to restricted customers

Launch of a new gearshift

We would like to create a new concept around the automotive gearshift. Our new gearshift will have a specific design and will combined different functions.



20- Do you like this idea?

□ A lot □ A little bit □ why not □ not at all


21- Would you please classify from 1 to 9 the following locations of gearshift? (1 is your favourite location and 9 the less suitable location)


a. Current location :

b. At the back of the steering wheel :

c. Over the steering wheel :

d. In the middle (near your radio):

e. Over the armrest :

f. Over the seat :

g. Via a remote control :

h. Attached to the body :

i. On the pedals :

CONCEPT N°1

Concept revocable gearshift

Like current gearshift but it has got the possibility to be closed on the horizontal axis

22- Would you please classify your motivations for this type of technology from 1 to 6 (1 is your first motivation and 6 your last motivation)

a. Innovative :

b. Easy to use :

c. Playful :

d. Save space:

e. Sport driving feelings :

f. Ergonomics :



23- Would you please classify your obstacles for this type of technology from 1 to 6 (1 is your main obstacle and 6 the less important one)

a. Too futurist :

b. Difficult to use :

c. Not handy :

d. Bad location :

e. Less feelings :

f. Dangerous, no security :



CONCEPT N°2


Concept aircraft gearshift

Like the handbrake of the Renault Megane



24- Would you please classify your motivations for this type of technology from 1 to 6.

a. Innovative :

b. Easy to use :

c. Playful:

d. Save space :

e. Sport driving feelings :

f. Ergonomics :



25- Would you please classify your obstacles for this type of technology from 1 to 6.

a. Too futurist :

b. Difficult to use :

c. Not handy :

d. Bad location :

e. Less feelings :

f. Dangerous, no security :

CONCEPT N°3


Concept Mouse gearshift
Like a computer mouse, located near the radio

-

+

P


26- Would you please classify your motivations for this type of technology from 1 to 6.


a. Innovative :

b. Easy to use :

c. Playful :

d. Save space :

e. Sport driving feelings :

f. Ergonomics :



27- Would you please classify your obstacles for this type of technology from 1 to 6.


a. Too futurist :

b. Difficult to use :

c. Not handy :

d. Bad location :

e. Less feelings :

f. Dangerous, no security



CONCEPT N°4


Concept switch gearshift

Like the key of computer keyboard, located on the armrest

28- Would you please classify your motivations for this type of technology from 1 to 6.


a. Innovative :

b. Easy to use :

c. Playful :

d. Save space :

e. Sport driving feelings :

f. Ergonomics :



29- Would you please classify your obstacles for this type of technology from 1 to 6.


a. Too futurist :

b. Difficult to use :

c. Not handy :

d. Bad location :

e. Less feelings :

f. Dangerous, no security :


Gearshift functions


30- We would like to combine different functions over our new gearshift. Would you classify from 1 to 6 the functions you want to associate? (1 is your favourite function)

Function Start / Stop:

Function Keyless:

Function hand brake:

Function e-drive:

Function indicators :

Function warning:


Others: specify …………………….


Gearshift Design


31- If we ask you to choose the colour of your gearshift, which one would you like? Would you please classify from 1 to 8 yours choices, 1 is your first choice.

Black:
White:
Grey:
Brown:
Red:
Yellow :
Blue :
Translucent :


32- Would you like to personalize your gearshift?

□ Yes □ No


33- If yes, what sort of personalization would you like?






□ Kit of different colours for the above part of the gearshift

□ Kit of different colours for the below part of the gearshift

□ Individual customisation

□ Possibility to change the design of the gearshift
(ex : Smart with a skateboard gearshift)


34- Between the 4 concepts which one would you choose?

□ Revocable gearshift
□ Aircraft gearshift
□ Mouse gearshift
□ Switch gearshift
□ None



Other concepts

35- Imagine a new gearshift (design, location…)

…………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………



Profile :

Sex :

□ Female □ Male

Job :

□ Liberal □ Commercial
□ State employee □ Executive manager □ Employee
□ Workers □ Students □ Unemployed
□ Retired □ Others, specify :


Family Situation :

□ Single □ Married, without children
□ Married, with children □ Divorced

Age :

□ < 25 years old □ Between 26 and 35 □ Between 36 and 45
□ Between 46 and 55 □ Over 56 years old



Thank you for your help! (I hope that my english was not too bad!)