Pleaase help, I may have ruined leather seat

[jvc_2891]

Hello! First-time poster here. So, there were a couple blemishes of some sort on my driver's side leather seat, and I rubbed it with an antibacterial towelette in an attempt to get off whatever was on there. Where I rubbed it is now slightly discolored (the seats are beige, and the area where I rubbed is now faintly whitish). I've attached a picture.

I'm looking to hopefully get some ideas for a DIY fix before taking it somewhere.

Can anyone recommend something that will correct this? Many thanks!!!

[Mrbizness1]

you could try a little leather conditioner, you might have just dried it out. Apply and rub in gently