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Re: Buick wants to know if you would buy a Chinese-made car?
This sounds strangely familiar. The industry was asking those very same questions and doing so very quietly in the late 1960s. They asked more openly in the 1970s. By the 1980s there were plenty of eastern-built cars in North America and Europe.
The same overtones surrounded those inquiries at the time, with the general perception being that the quality was measurably lower and that the industry in the west would suffer. Now that Honda, Nissan, Toyota, Isuzu, Mitsubishi, and others have plants scattered around the globe it seems to be a foregone conclusion. The final sales price and eventual catch-up in quality and features drove the market, as always.
Perhaps the bigger concern for the players in the industry is whether those aforementioned companies can survive in a market where their product is being displaced and profitability is being undermined by competition from an economy with which they cannot compete. Perhaps Mitsubishi will finally shutter their auto plants (as has been hinted) and Nissan will have to merge with Honda just to allow them both to continue their existence.
If GM and Ford in partnership with global entities buries Toyota once and for all, I wouldn't lose any sleep. Sound familiar? What comes around, goes around.
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08-25-2015, 11:02 PM
