Jaguar Land Rover reveals virtual windscreen featuring ghost car for navigation - See more at: http://autoweek.com/article/car-news/jaguar-land-rover-

[AF News Desk]

Augmented reality aims to help keep eyes on roadJaguar Land Rover is currently testing out its “360-degree Virtual Urban Windscreen,” which gives drivers a full view of the environment around the car. Screens in the roof pillars make them virtually invisible and augmented reality software picks out pedestrians, cars and important signs the driver should be aware of on the windshield.The new tech is a broader take on the head-up display that many automakers already use. HUDs typically project speed, rpm and other useful information on the windshield. With the JLR system, pedestrians, cyclists and other vehicles would all be visible in-car, with small video cameras watching blind spots. The windshield can project a car to follow during navigation. JLR says the technology could be used project a virtual ghost car in front of you. Unlike the GhostDash, however, it’s not for improving your track times -- it's meant to be followed like a navigation assistant. The system could also enhance navigation by advising the driver to turn at easy-to-see landmarks, as opposed to unfamiliar streets.“Our ultimate aim is to reduce the potential for accidents and enhance the urban driving experience,” said Wolfgang Epple, director of research and technology. “If we can keep the driver’s eyes on the road ahead and present information in a non-distracting way, we can help drivers make better decisions in the most demanding and congested driving environments.”JLR says that eventually this technology would be connected with an Internet-based data cloud, which could add things like fuel prices, upcoming road and weather problems, open business and number of spots available in a parking lot.Though some of this tech seems like it could be far in the future, the capability for augmented reality, cloud connectivity and adding screens to roof pillars is already here -- it’s just a matter of getting the new technology down to the right price point so it can be installed on every car and truck that comes down the line. - See more at: http://autoweek.com/article/car-news....g0CQVbs5.dpuf