DEARBORN, June 19, 2006 - Ford Motor Company will introduce two all-new crossover vehicles and an expanded range of safety, handling and entertainment features as part of the 2007 vehicle lineup previewed for the media Wednesday at the recently renovated Dearborn Development Center (DDC). In a marketplace that will soon have more than 300 vehicle models competing for attention, Ford, Lincoln and Mercury will present an array of new and updated models that answer customer demand for fuel-efficiency, safety and distinctive design.
“Our strategy begins with the customer, and it will lead to more powerful brands and an even stronger product lineup,” said Cisco Codina, group vice president, Ford Marketing, Sales and Service. “We need new innovations and new insights to win customers and to make people’s lives better.” Anticipation is high for a look at the 2007 Ford Edge and Lincoln MKX (pronounced “Mark X”), a pair of all-new crossovers reaching dealerships this fall. And media praise has been strong after early drives of the 2007 Shelby GT500 and in reaction to announcements that the 2007 Ford Fusion and Mercury Milan will offer all-wheel drive. Billed as the “right products at the right time,” the Edge and Lincoln MKX include side airbags and Safety Canopy™ side air curtains as standard equipment. All-wheel drive, DVD-based navigation and satellite radio systems are expected to be popular options. The ‘07 lineup is evidence of a much deeper awareness and response to customer demands.
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06-22-2006, 02:48 PM
