Scion tC: "Cheap" Killer

[igor@af]

SUMMARY: The compact market in the Unites States is heating up. Vehicles like the Mini, the Mazda3, and even the VW Jetta have proven that you don’t need to sacrifice quality and entertainment if you buy an (relatively) affordable and small car. They’re also proving to carmakers that if done right, quality compacts can bring in affluent young buyers that have yet to develop their loyalties and can be easily “brought into the fold,” so to speak. The sooner they drink the Kool-Aid, the better.

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[Navy I.C.]

if it performs it will sell...

[SkyTorch]

While an auto enthusiast knows how to find the right car, the "snob shopper" that wants a $30K car will not accept this peace offering. Americans can be a pretentious sort and the only real reason BMW 3 series exist is so that entry level manager types can feel important. We seem to think that the more we pay for something, the cooler it must be. This reason, among others, is why we lag 3-5 years behind the rest of the world in technologies. We are more concerned about how we look than getting a good deal or even keeping, unless it's keeping up appearances.

With that said, this car will need some serious PR to get off the ground. A movie, a music video, one of the never ending stream of juvenile shows on the WB. It seems like it will be a great little car, built for a very fickle consumer.

[BFT]

We're going to see more pocket rocket cars out there. As the performance market heats up and the next generation of drivers gets into the fun part of driving, we will see the domestic companies join in more. I hate imports, but maybe this will be a good thing for us performance guys out there.

[SkyTorch]

Originally Posted by BFT

We're going to see more pocket rocket cars out there. As the performance market heats up and the next generation of drivers gets into the fun part of driving, we will see the domestic companies join in more. I hate imports, but maybe this will be a good thing for us performance guys out there.

Well, I would'nt hold your breath. The major US players own a lot of companies that make the fast little cars. So there's no real reason to change formats if the money is coming into the same house. Mazda has a whole fleet of 'pocket rockets' that now fall under the Ford banner. Make your own? Nah, we'll just buy one already assembled.

[DSM-Mark]

What's the MSRP? I missed it, or it doesn't say...

[BlazerLT]

16,000 +/- 1000