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Re: Report: U.S. Model Toyotas to See Price Increase on Back of Strong Yen
It doesn't really affect me much since I rarely buy new cars. I think the main effect will happen in 5 years. Most new car buyers are pretty brand-loyal, so the increased pricing won't affect things much... but in 5 years when they sell, the ratio of purchase price to used value won't be quite what they expect from Toyota and it may affect their decision to follow it up with a new Toyota.
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Dragging people kicking and screaming into the enlightenment.
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