Indeed, Lancias are very expensive, a Lybra is more expensive than a 156 and doesn't offer really much. WOrse, it's less easy to sell.
But the Lancia's range is not so good : the current Y is almost 7 years old, and will be replaced soon, but we don't know if the new Y will sell well. It's missing a Delta ! It's the most viable segment (M1) for the cars makers ! The Lybra is very expensive and its design it too shy. Finally the Thésis won't sell a lot because of its high price and the domination of the German makers (BMW, Mercedes and Audi). The Phédra is more expensive than their brothers : the C8, the Ulysse or the 807 and if someone wants a luxurious minivan, he will choose the Espace.