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Its no insider info, but basically it's all about cost, there are very few cases where a company will put something into a car that they can't make money off of. Things like overhead cams are more expensive and unnecessary for an engine, but they allow it to put out prettier numbers to impress ineducated buyers from less engine, theres also gas mileage benefits from not needing more engine power but thats getting off topic. They'll make more money off a car that gets better gas mileage because people will want to buy it, but that also depends if they can beat the market competition, its just about selling mroe then whoever else you're copmeting against, and doing it for less money.
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