Quote:
Originally posted by Chris
The Infinity has an $8000 Premium package, hard to swallow, but I think at this price, it is worth it. If it was standard, and they jacked up the price $6500 (they would save some because they need certain machines, just one assemble line, not seperating them apart according to options), then the car would sell better.
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From the looks of it, not many people seem to buy the Premium Package (although I think it is worthwhile). I suppose the reason for this is that Infiniti buyers can be classified into two categories: 1) sports enthusiasts, who tend not to care about additional pampering, 2) smaller budget folk who came to Infiniti in the first place to avoid the sky-high Lexus pricetag. Of course, there is that small group of fiends who are hardcore Nissan lovers (who actually have extra money lying around). These guys have the Premium Package. There is one more group, which Lexus seems to own completely: those who simply have money, and lots of it.
With this and the previously mentioned hypothetical marketing strategy in mind, it seems like Chris's idea might work well since the consumers would see that the Infiniti is better equipped in any option format, and perhaps then some of those cash-friendly Lexus-types would come on over.
...This feels like a Camry/Accord comparison...
