Quote:
Originally posted by gang$tarr
morpheus i don't think selling the Q for cheaper would really change anything except make them seem like a worse company...
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Sorry for being so obscure, but that's not what I meant.
Quote:
Originally posted by morpheusxiii
In order for Infiniti to counter such dominance, they would need to hurt their own business by sacrificing profits, and greatly set their car apart from the competitor's product using price drops, and better luxury components.
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What I was trying to say was that Infiniti needed to develop and use more features (which generally increases the cost of a car) but bring it down to the usual Q45's price level. That would would probably hurt profit gains for the company, but it make a buyer feel like they are getting much more for their money. This trade off would allow for buyers to think, "Oh, this Infiniti car.. hmm, never thought about buying one before, but it has better stuff than the Lexus, and still costs less!" As opposed to, "Oh, this Infiniti car.. has pretty much the same stuff as the Lexus, but costs only a few grand less. I'll take the Lexus because it's a better name". Infiniti will have stood out of Lexus's shadow, and down the road, even if prices gradually increased, those buyers would come back and remain loyal, now that they KNOW what Infiniti is capable of.
As you can see, what I'm trying to figure out is an alternative plan that Infiniti could use to
get around the famed Lexus nameplate. But you ARE right about the fact that people base assumptions on price alone. People are sheep, what can I say?