Aoshima's tactical error was going full-bore towards the longtail, and releasing the presentation version first.
Their kit is superior, but Fujimi made the best marketing maneuvers and are cornering the market. My favorite F1 is the #24 Gulf car, I'm not waiting on Aoshima for that or the F1 LM homologation special. I have to wonder if Fujimi played the short tail racers close to the chest to see what Aoshima might announce at the hobby show last month?
I'd be happier had Aoshima done the short tail racers first; the F1 LM would have been the perfect presentation car, followed by various liveries, and then the street car. To me the longtail isn't the McLaren F1 that everyone remembers first.
If I were Aoshima I'd be looking at the modern McLarens; the P1 variants, the 650S variants, and the Huracan, before sinking any more $$ into McLaren F1's, unless they've already cut tooling for them...regardless, they won't get the same return had Fujimi not gotten to the finish line quicker.