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Originally Posted by CivicSpoon
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Decided to spend some $ and get some decent beer tonight, rather than my usual cheap beer routine. Went to the grocery store, looked around for a while, and saw some Samuel Adams Rebel IPA. I've had some good Sam Adams, and I've had some downright disgusting Sam Adams (I'm looking at you Imperial White), so I didn't have very high hopes. But I figured, how can a big company fuck up an IPA, I mean it's not like this is MillerCoors or Anheuser-Busch.
I'm glad I tried it, because it's actually pretty good. It's a typical citrus/grapefruit flavored Cascade and Centennial hops, mixed with some piney hops. Similar to most IPAs out there (Dogfish Head 60 minute IPA being my favorite so far). But this was one of the least expensive of those types that I have found, maybe a little more than Third Shift Amber Lager (MillerCoors product), at $14.99 for a 12-pack ($16.79 with $.05 bottle return and $.08 sales tax). Compared to $10.99 for a 6-pack of Dogfish Head 60 minute IPA. It's also 6.5% alcohol, compared to 6% from the 60 minute IPA, which is a slight bonus that makes it even more worth it to me.
Really the only problem with it I see is their blatant marketing to hipsters. Along with their lame ass tag line (clearly created by people in their 50's & 60's in an attempt to be "hip") of "brewed for the revolution", the beer tap handles for it are of a fake spray paint can, that matches the artwork of the bottles and boxes. This:
Red background with white splooge (or possibly white spray paint?) They simply tried too hard, and their marketing teem clearly missed the mark...except it actually probably helped to increase sales in Portland.