Hey everyone!
I’m a student doing my assignment about cars (specifically Alfa Romeo or
Giulietta) and I feel like this is going to be a tough assignment so I’d like some of your expertise please!- you don’t need to like the car either, I’d like some negative or neutral reviews too.
There’s this survey that explains a bit of your deeper psychological drive to purchase certain products:
http://www.strategicbusinessinsights...resurvey.shtml
I got Innovator/Experiencer, what did you get?
Please answer these questions as well:
1) What is your occupation, age, sex, state you live in (city or suburb)
2) What are the benefits of this car? Does it outweigh the negatives?
3) What do you think about their ads?
4) Apart from forums, how do you search for the car you want?
5) What are your top 5 cars and least 5 cars?
6) What do you know about the Alfa Romeo?
7) If a car’s slogan was “the romance of performance”, what does that mean to you ?
8) what sort of people drive Alpha Romeo?
9) If you were buying a new car, whose opinion would you seek ?
10) What come to mind when you think of Italy ?
Thank you for helping me out!
