Quote:
Originally Posted by Peloton25
I think the answer you will get from McLaren is that they don't see the Korean market as being strong enough to justify a McLaren franchise at this point.
They are taking a measured approach with these new franchises which is very typically "McLaren". This is a very big step for the company - even moreso than really anything else that could impact their future viability, they have to get this part right.
As I understand it, they had some 600 offers of interest from around the world. They narrowed that list to about 150 candidates and ultimately have selected about 35 of them to get started with. Surely as time goes on they will be expanding their network of dealerships if things go as planned. There are a lot of countries that have not made the early list, but could offer McLaren some potential sales. Starting off with a smaller network is truly the wise thing to do right now in my opinion.
>8^)
ER
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Erik, rather that Mclaren realizes not strong enough to go into Korean Market, actully the fact they are not eductated in the market makes them timid even further, thus likely chooses a far discreet way. Frankly image of Mclaren in Korea is casted in formidable presence in automotive technology, but the problem is those who feel in that way are minority.
The fact of people who can afford these supercars is limited have the possibility up reversely?