[quote=MagicRat;6105802]Interesting Google link.
Note a couple of those reviews are very positive. Those positive reviews are most likely fake 'plants' placed there by the dealership staff. Fake reviews are like toupees. If you know what to look for, they are easy to spot.
Your answer about toupees made me crack a smile, you are so very right, this same statement also apply to shopping ebay where way to many buyers get hooked on a sellers feedback rating to close the deal. " some sellers simply get a new ID if negative entry's outweigh the positive "
I have a management, marketing and sales background and, imo, the fundamental weakness in the retail auto industry is the dealer. Most dealers engage in retail business and sales practices that simply would not be tolerated in most other industries.
Most industries ? Plumbers - Electricians - Air/furnace tradesmen just to name a few are then angels ? , every industry has their own way of doing things, their own inner workings, processes, even languages and secrets. All businesses are in the business to make money and over the years, they have learned hundreds of ways to make the most amount of money possible on every deal. Please take 2 minutes to read this link http://www.usedcartips.org/occupation.html and then supply an answer as to why dealerships would not be tolerated in most other industries, like what industries are so pure ??? name a few.
Auto manufacturers go to great lengths to design and market competitve cars. It's a shame that the typical dealer ruins much of that competitve advantage and has to make the average purchase decision feel like such a sleazy, unpleasant affair.
Sleasy - Unpleasant Affair ?, It's an easy out for consumers to say, dealers and salespeople are scum, but the real truth is, a lack of knowledge creates fear, seeking knowledge creates courage.
Imo most dealers know how to treat customers properly. Most commercial and fleet customers are treated with far more honesty, integrity and respect than the typical consumer.
And the simple reason is, commercial and fleet customers have done their homework or they would not be hired to perform this task.