Quote:
Originally Posted by MagicRat
Interesting Google link.
Note a couple of those reviews are very positive. Those positive reviews are most likely fake 'plants' placed there by the dealership staff. Fake reviews are like toupees. If you know what to look for, they are easy to spot.
I have a management, marketing and sales background and, imo, the fundamental weakness in the retail auto industry is the dealer. Most dealers engage in retail business and sales practices that simply would not be tolerated in most other industries.
Auto manufacturers go to great lengths to design and market competitve cars. It's a shame that the typical dealer ruins much of that competitve advantage and has to make the average purchase decision feel like such a sleazy, unpleasant affair.
Imo most dealers know how to treat customers properly. Most commercial and fleet customers are treated with far more honesty, integrity and respect than the typical consumer.
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This is one of the reasons I'm amazed GM closed up Saturn. This was just about the only affordable GM brand that was building a reputation on excellent dealer customer service, and it was working. People that went in to buy a $20K all-in compact car were treated like they were buying a $50K luxury car, and it went well beyond the purchase day. Even premium GM brands like Buick and Cadillac were often shared with lower-tier GM brands like Chevy, and the service between them was a half-assed effort. Saturn was different, too bad to see them go. This has nothing to do with Nissan, but I think MagicRat's point about good dealer service is an important one. Why spend $100M in marketing a competitive, capable new vehicle if the dealers drive away customers?