[Thor06]

The line would be so long for Denny's at any given time in the day that the $6 meal would end up costing you at least a solid two hour wait. I can think of at least 100 things I would rather do for 2 hours other than wait in a long line with retarded people to eat a mediocre breakfast for free. Normally Denny's is good, but you know quality is going to go out the window when theres a restaurant full of people and line halfway down the block. Besides, you could make two pancakes, two eggs, two pieces of bacon, and two sausage links in your kitchen for all of about $2 and in 20 minutes if you can shop worth your weight in shit.

Why did they do it? It's a marketing/publicity stunt bent on bringing in more business, obviously. They are hoping that a few of those however many thousands of people that get free food like it and come back to help them recoup their losses. Besides that its a big enough scheme that it will leave an impression on your mind and (hopefully) make you think of them next time you are going out to eat. I'd also be willing to bet that there's something to be said for the amout of people that think its all day and end up going there later in the day and have to pay, or people that get there at 1:30 and don't leave until 2:15 after the free deal is up.