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Old 04-11-2008, 10:11 AM
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Re: 2010 Ford Taurus

Changing the name would be a massive failure for Ford. Its all about branding. For car guys like us, the name Mondeo does mean something. However, the enthusiast market is minimal at best when it comes to volume sales. Ford needs to use a name that has brand equity behind it. In the United State, Mondeo does not. Whether or not you'd like to admit, amongst appliance shoppers who are looking for a cheap point a to point b lease. That is what the Taurus name stands for, and that is whats going to sell.

While I have seen the hopes of otherwise, I really wouldn't put much faith in the Ecoboost going into Mustangs. One, it goes against everything the Mustang represents. Despite the massive influx and availability now of FI'd and high revving naturally asperated motors, Mustang sales in the form of an under powered V6 and nothing special in technology V8 continue to truck along. Two, you don't put the words "eco" and Mustang together.

Applying some stupid "eX7rem3 marketing campaign" to this thing would kill it. Let this thing sell in NA average power V6 form and push sales up. Then, after a year, bring over the turbo six version, release it as the Taurus SHO, and you'll have something to go up against the G8.

Mushi, there is a joke here at work the slowly but surely, Pontiac is becoming Holden US, lol.
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