Well, for one thing, I sayed DB7, not DB7 Vantage. So I referred to the Aston with a Supercharged inline 6 with 335hp. I hardly call this a $70000 improvement over the 290hp V8 in the Jag. Styling is subjective, but I prefer the Aston. Aston Martin does have some better parts, like magnesium wheels. I also expect the leather and wood is better, but at these prices, it is marginally better. In essense, we have the law of diminishing returns, you have to spend more and more, but you get less and less for your money. (ie, a $50000 Corvette Z06 is much much better than a $20000 Miata. But the same massive difference in the 'goodness' of the cars is not present in the $50000 DIFFERENCE between the Lamborghini Murcielago and Ferrari 550 Maranello. )