I'm agree with you that a Renault is not a BMW... but can be compared with VW : the VWs have a good build quality, better than Renaults (excet the Vel Satis at the same level than The A6 for that !), but Renaults have a better handling, even the medium and big (Laguna, espace, Avantime, Vel Satis) and comfort than the VWs. So that's why I said that Renault was (today) equal to VW. And VW (with the Phaeton) tries to enter the market of the S-class, A8 and 7 series, so why not Renault with a different approach (and a lower "class") ? And the sells in Europe (i've not the numbers) are good for this car.