Is raising the price to $143,000 a bad move? Hard to say, since we don't know what Honda's marketing intentions are with the new NSX. It is obvious that Honda is making a move to push the new NSX in competition with the likes of the Modena, 911 Turbo, and perhaps the Z8. While I posted in a different NSX thread ("Praise."
just a few minutes ago complimenting the marketing strategy in selling the NSX for about $90,000, pushing the price to such extremes is a different story altogether. Can a Japanese car fetch the same amount of money in a world-wide market as a Ferrari? The move is gutsy by Honda, but I think they can pull it off. Does it make the average person happy? No, certainly not since it makes a financially unattainable car that much more unattainable. But it may represent an intelligent scheme by Honda to provide a Japanese alternative in a market monopolized by European untra-exotic supercars.