Ferraris in the late 1960s weren't exactly affordable. The Ferrari 365 GTB/4 Daytona didn't handle as well as the other Ferrari of the same period.
The new BMWs look ugly, imo, compared to the older ones.
I find it interesting that it took Dodge to make a station wagon cool (read: hot rod looks) which is something BMW hasn't done in North America (no E34 M5 Touring, no E39 530i Touring, no E46 330i Touring, no E61 M5 Touring, etc.)
Michael Castiglione, principal exterior designer.
The Viper has bigger roots in sports car racing than drag racing (an RT/10 was race at Le Mans in 1994, won GTS class in 1998-2000 with a GTS-R, overall Rolex 24 at Daytona winner in 2000, several Championships won, winner of the 12 Hours of Sebring, 24 Hours of Spa, Petit Le Mans, and will now race all over the world with Comp Coupes this year).