GM is in trouble, big trouble. There are a lot of reasons, but one big reason is that they do not build cars people want to buy. Ford has the same problem (but who really cares about Ford?) Look at Chrysler - they have some great looking cars with old nameplates. My dad bought a Malibu SS the first year it was out, one of only 2 new cars he ever bought (the other was a 64 Riviera.) It was an affordable car but still practical for a family and not too expensive. Solidly built, could last forever. Still a lot of possibility for performance for those who wanted.
Build it right and it could be great. But take back the Malibu designation from that little thing they got it on now.