Richard Simmons LOVES the SSR!!
http://www.richardsimmons.com/
Our local paper (Globe and Mail) ran an interview with him last summer where he said he fell in love with the looks of it at first sight and paid a premuim at the dealer to get one right away.
He sings the theme music from the movie 'Grease" when he drives it.
BTW I like the SSR, but Richard Simmons is not quite the ideal celebrity endorsement.