Yeah, people think they wouldn't like it, but they never try it. They hear the word diesel and think of a Mercedes from 1980.
Its frustrating to say the least, especially with the environment and economy the way it is.
In CA its the liberal dolphin-huggers. Don't get me wrong, I hug dolphins and I'm a liberal, but I'm educated and there's just no place for that here.
They smell diesel fumes and assume they're bad. They see a 1975 Kenworth chugging smoke and say they're bad. They hate it when trucks are slow on the highway, so they make it their personal crusade to rid the US of any thing remotely diesel and so far they're the loudest voice. So, they're succeeding. In CA, the only passenger vehicle you can buy with a diesel is the VW, and they're trying to get rid of it by changing the emissions requirements.