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Le Mans is more consumer base from a company's point of view than F-1. A Le Mans victory would says a lot about a car's construction and reliability. Audi gains a lot of publicity from their 1-2-3 at Le Mans and Bentley want to revive their image. Lexus never had a sporty image before and a Le Mans win would do it some good....
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Who needs high top speed at Le Mans any more, Acceleration out of the Chicanes is what matters....
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