Americans = Dumb and Gullible

joke...
but thats what they are aiming at- that people will buy a car because the manufacturer only makes luxury models.
e.g
If you buy Toyota LS430, then its a Toyota, there are many toyotas- from Celica to Prius.
But if you buy Lexus LS430, then you're god. You own a Lexus!!! Lexus doesn't make cheap cars at all!
So, you think- everyone will know I am rich, even if I am not.