its just a rivalry. Its like yankees fans and red sox fans. Its part of human nature. cars are our sport, and manufacturers are the teams. Seriously, every year is like a season for car fanatics. Ever hear people say stuff like, "Ford had the best car this year", or, "Chevy is coming out with this next year.".... we've all done it. Its just a competition thing. You never admit that your competitions cars are cool. You always put your own car first, and act like its the best. If you admit any respect for the competition, it will be seen as a weakness in the automotive community. I drive a Ford.. or did anyways, and when I see hondas, I call them all rice rockets. There may be some that are pretty nice, but I don't have to tell anyone that. I keep that a secret. Especially around rice rocket owners.