[Layla's Keeper]

Not to mention a two seat, higher performance (and higher dollar) RX7 wouldn't compete with the RX8 any more than the Infiniti G35 Coupe competes with the G35 Sedan.

The big catch with reviving the RX7 nameplate is the nameplate actually has two very distinct personalities. On one hand, there's the first generation's lightweight, low cost, durable and fun personality. To revive that personality, they'd have to bring the RX7 in as a low cost two seat "shrunken" RX8. It'd be decontented, naturally aspirated, and have a taut suspension and would have competition in the vein of the Mustang GT and Nissan 350Z.

On the other hand, the RX7 also has a high-dollar, high-tech, super performance personality that's tied into the later 2nd generation and the revered 3rd generation. Turbocharging, big brakes, bigger tires, aggressive but classy lines, and a price to match. A new RX7 with this personality would confront Corvette, the new Boxster Coupe, SRT6 Crossfire, and the list goes on and on.

And the biggest problem is that choosing one personality will betray the other, and the sports car market right now is so volatile and so fickle that manufacturers with prestigious names in their back pocket (like Mazda with the RX7) almost can't afford to enter the market with the wrong decision.