I agree, the idea might sound somewhat diff; but lets look at present day mods/solutions. Neon anyone? Ice blue driving lights? LED mounted spoiler arrays?
One might consider the spoiler as being amongst the least attended mods, stylewise; yet many have no problem plastering logos. stickers, and stripey doodads all over them.
Now imagine for a moment, you have a body mounted light system, (laser for instance), capable of projecting numerous logos, etc, that you can actually program to display alphanumeric characters and an assortment of other icons.
The imaginative possibilities become endless!
All this in a micropackage that can be recessed into the body, and even integrated into the body color so it is almost invisible.
Radical? Yeah! Bad? Yeah!
Doing' your car "your way" is what mods are all about! Eh?
Tookie