1. Male
2. What city, country do you live in?
Biloxi, MS USA
3. Which age group are you in?
19-21
4. How often do you drive?
Daily
5a. Do you have your own car?
Yes
b. If yes for [5a] continue with this question: How many cars do you own?
1
6. How interested are you in Car Audio? (1 being the least interested)
10
7. Which of these brands have you heard of? (Check all that apply)
Kenwood, Bazooka
other: Adire, Resonant Engineering, Treo, Tru Tech, Digital Design, Elemental Design, Rockford Fosgate, Sony, Pioneer, JL Audio, Kicker, Eclipse, Memphis, Panasonic, CDT
8. How often do you make purchases online?
Bi-weekly
9. How important is it that your car is well accessorized?
Failed to fully understand the question. If it's lights and TV's, then a 1, if anything including audio, floor matts, kick panels, and other basic interior furnishings, then a 9.
10. Do you listen to music in the car?
Yes
11. What kind of music do you listen to the most in the car?
Alternative, Rock, Blues
12. How much is your car worth today?
5000 - 9999
13. Do you currently own any upgraded car audio?
Yes
13b. If yes, what brand is it?
Pioneer, Adire, Elemental Design
14. Are you thinking about buying any car audio in the next?
Yes … 6 months
15. How much are you willing to spend on car audio?
$2000 - $5000
16. Do you know anyone who has any upgraded car audio?
Yes
17a. Have you ever been to a Car show/Trade Show?
Yes
17b. If yes to [17a], have you purchased anything from the car show/trade show?