You know the saying, If you have to ask how much... You usually can't afford it. However it took me two previous bikes to realize that nothing compares to a Ducati and the feeling you have while riding one. Everyone looks at you in envy. But that might have been just me. Services are expensive but I don't plan on riding mine as much as I did the R6 so in comparison. They are about the same.. Well at least I like to make myself thing that