well i'm in the US, and granted, i don't like the first 2 scions, it's no reason to bash them completely... i mean there's a joke here in mobile about them... "The Good Lord has a sence of humor, just look at the scion xa!"
but it's not 'brainwashing" it's marketing. Brilliant marketing at that. I'm actually a dispiser of toyota as well... i hate them, and probubly will never drive one, but i do respect them doing something new and creative... the scion tC is maybe the only toyota car i'd put my hands on and it's only because it's really cool looking (not much on speed... beat one in my J30t) but it's just an all around fun looking car. Whomever thinks that the PT Cruiser is "cool looking" you needa lay off the jack daniels.