Whats that new car from Scion that you can "customize"? I'd drive that car. It's pretty cool looking. And the whole brainwashing thing, no. They aren't doing anything any different than GM (who has Chevrolet, GMC, Cadilac, AM General [makers of Hummer], Pontiac, Oldsmobile, Buick, Holden [Australian branch of GM], Saab, Saturn, Vauxhall [British branch of GM], Opel [European branch of GM] and they have their hands in Fiat, Fuji/Subaru, Izuzu, and Suzuki). They are simply trying to sell more cars then their competators. And I could go on to talk about Ford, Johnson & Johnson, ect. Every big company is the same.