SUMMARY: The compact market in the Unites States is heating up. Vehicles like the Mini, the Mazda3, and even the VW Jetta have proven that you don’t need to sacrifice quality and entertainment if you buy an (relatively) affordable and small car. They’re also proving to carmakers that if done right, quality compacts can bring in affluent young buyers that have yet to develop their loyalties and can be easily “brought into the fold,” so to speak. The sooner they drink the Kool-Aid, the better.
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