i think the db9 was definitely a good move because it gives aston a direct competitor against the continental gt. i don't think the db9 will ruin the exclusivity of the brand because the db7 was around the same price range and was still relatively rare. however, the amv8 which will compete with the porsche 911 will be about 100k......this new model may diminish the exclusivity of aston slightly, but not by too much.....hopefully the extra profits they make from the amv8 can be used to give the db9 and vanquish a little more punch