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I didn't mean that as a negative thing. Luxury cars are all about snob appeal....and confidence..and competence and performance..joy, appreciation of fine workmanship and innovative engineering....and safety and protection and comfort, a sanctuary from the outside world...
I like German luxury cars best, because I think they endeavor to attain the highest levels of perfection. Audi has done this for decades with little or no fanfare from the non-enthusiast majority (unlike BMW and Mercedes), and the A8 is a supreme example of a [relatively rare] treasure hidden from the "unwashed masses" by--their own ignorance? The feeling of owning one has got to be rewarding, even if most drivers can't tell it from a brick wall.
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