Toyota is making Scion as a part of a more economic, more customizable line geared towards high school/college kids. Has a lot of different options, nothing really comes in packages so if there is something you don't want in the car you dont have to get it. I'm pretty sure TRD is going to put out a lot of stuff for it also. I know they have a blower package for it coming out sometime late this year. The tC was featured in Sport Compact Car last month I believe.