well if a company getting its money from private consumers doesn't hire a minority, somehow I think your arguement falls apart
Sure its racist. Anything encouraging the belief in "races" is racist. Saying that one kid deserves something because his skin is a darker shade than another kid because some guy hundreds of years ago with dark skin had to do something for some guy with lighter skin is rather "silly", unless ofcourse you've been raised in a culture that praises it.
To quote monty python,
ARTHUR: The Lady of the Lake, [angels sing] her arm clad in the purest shimmering samite, held aloft Excalibur from the bosom of the water signifying by Divine Providence that I, Arthur, was to carry Excalibur. [singing stops] That is why I am your king!
DENNIS: Listen -- strange women lying in ponds distributing swords is no basis for a system of government. Supreme executive power derives from a mandate from the masses, not from some farcical aquatic ceremony.