[Highlyaspir8ed]

Lance,
as with any business there's a ton of information on the web about various topics, forums and manufacturers websites. this wesite is a plethora of information for new products, peoples opinions, pictures and new installs for various vehicles. New part lookup is an essential part of the web. if someone comes into the store, asks about a new product you havn't heard of yet (cause lets face it there are hundreds of manufacturers and not even business owners can keep up with them all) it's an extremely valuable tool to quickly look up the product and see if you have a distributor that can order it in for you. Then of course there is the whole ecommerce aspect of the web used to increase sales. hope this answers your ?'s