OEM are nice because they usually come with a drain plug washer, which should be replaced EVERY oil change. Fram makes decent filters. Do squeeze test, find the filter for your aplication(fram 3593A) & squeeze the filter. If it can be squeezed, do not buy it.
No one ever said the dealer was quick, it wasn't unusual for an oil change to take 2hrs with the customer waiting @ the Honds dealer I worked for. Customer's used to get so pissed, lol.
If you don't plan on maintaining your vehicle @ the dealer, I would suggest picking up a maint. list. This way you can have the same service done for less. 15K, 30K, 45K(and multiples) are the most important services.