Quote:
Originally posted by 328isRob
So along the same lines then Honda, Toyota, Nissan are supposed to make affordable cars then why did they get ingo the high-end market, Acura, Lexus, Infinity, respectively? Would it be ok if BMW just created a new name for its low end vehicles just like the above did for their high end vehicles? The only difference is the Lexus, Acura, Infinity are made by companies who have a reputation of building cheaper ($$), less refined cars. And BMW branding a new name would be going the other way
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Yes, if BMW is gonna go into that market, they should do it under a new name.
Sure Lexus et al are made by the major Japanese economy car manufacturers, but the fact that they give them a new name helps to differentiate the brand. It's like I know Toyota and Lexus and Nissan and Infinity are the same company, but I can't help thinking that they are separate.