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know people and either have a great looking car that wins at shows (if ur going for that type of sponsorship)
or
run times in ur car that it isn't supposed to run (ie .2-3 seconds faster than stock with a stock car CONSITANTLY)
EDIT: btw, a LOT of the sponsorships go in 1/2 and 1/2 on products (so its not really a full backing by the company), but it still helps a lot and those are much easier to come by.
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2003 Infiniti G35
99 Yamaha YZF-R6 (sold)
2000 Acura Integra Type R (sold)
1994 Acura Integra GSR (retired/sold)
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