What makes a great website?

I work for a pre-purchase car inspection company and we want ideas to make our website spread. Is there anything you guys think we could add? We don't want to be spammy or look like a bunch of advertisements. I would really appreciate some constructive criticism about the site. www.aimmobileinspections.com (http://www.aimmobileinspections.com) :2cents:

Activity

The whole Autoforum's site has very little activity. Thats unfortunate. I see many banned users for what ever reasons I have no clue. Perhaps the threashholds for banning folks is too stringent and the loss of information & inputs is harmed. Maybe 3 day, 7day bans would be more constructive. Perhaps moderation here is not as diverse as it needs to be.